Brand Corporate Identity / Final Complication

Week 1 - Week 14

Riko Matsuyama 0351470 

Brand Corporate Identity / Final Complication

Bachelor of Design in creative media

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Instructions

 

Task 1

Task 2

Task 3

Task 4

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Task 1

Research Document (group)

Fig1.1: Research Document (group)(pdf)

Google slide (individual)

Fig1.2: Google slide (individual)(pdf)

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Task 2

1) Logo in BW, reverse & color

2) Logo space rationalization & Clearspace

3) Logo with the strapline

4) Logo with rationale (brand ideals)

5) Logo min. size

6) Primary & Secondary colors

7) Logo’s or brand’s typeface

8) Patterns derived from the logo

9) Logo Animation (Gif)

Fig2.1: logo in BW (11.5.23)

Fig2.2: reverse (11.5.23)

Fig2.3: color (11.5.23)

Fig2.4: space rationalization (11.5.23)

Fig2.5: Clearspace (11.5.23)

Fig2.6: strapline (11.5.23)

Fig2.7: rational (11.5.23)

Fig2.8: min. size (11.5.23)

Fig2.9: primary & secondary color (11.5.23)

Fig2.10: font (11.5.23)

Fig2.11: pattern 1(12.5.23)

Fig2.12: pattern 2 (12.5.23)

Fig2.13: pattern 3 (12.5.23)

Fig2.14: pattern 4 (12.5.23)

Fig2.15: pattern 5 (12.5.23)

Fig2.16: animation gif (11.5.23)

Fig2.17: task 2b final submission (pdf)

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Task 3

Positioning slide

Fig3.1: Positioning slide (pdf)

Application slide

Fig3.2: Application slide (pdf)

1. Logo applications

Fig3.3: logo applications

Fig3.4: logo applications

Fig3.5: letterhead

Fig3.6: letterhead

Fig3.7: invoice

Fig3.8: business card

 

Fig3.9-10: letterhead

 

Fig3.11-12: letterhead

Fig3.13-14: businesscard

Fig3.15: envelop

Fig3.16: envelop

2. Collateral

Fig3.17: collateral 1

Fig3.18: collateral 1

Fig3.19: collateral 2

Fig3.20: collateral 2

Fig3.21: collateral 2

Fig3.22: collateral 2

Fig3.23: collateral 3

Fig3.24: collateral 4

Fig3.25: collateral 4

Fig3.26: collateral 4

3. Digital presence

Fig3.27-28: digital presence, Instagram

Fig3.29: digital presence, Instagram

Fig3.30: digital presence, website

Fig3.31: digital presence

Fig3.32: digital presence

Fig3.33: digital presence

Fig3.34: digital presence

4. Environmental graphics, simulations

Fig3.35: Environmental graphics, simulations

Fig3.36: Environmental graphics, simulations

Fig3.37: Environmental graphics, simulations

Fig3.38: Environmental graphics, simulations

Fig3.39: Environmental graphics, simulations

Fig3.40: Environmental graphics, simulations

Fig3.41: Environmental graphics, simulations

Fig3.42: Environmental graphics, simulations

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Task 4

Complete final thumbnails

Fig4.1: Complete final thumbnails (1/5)

Fig4.2: Complete final thumbnails (2/5)

Fig4.3: Complete final thumbnails (3/5)

Fig4.4: Complete final thumbnails (4/5)

Fig4.5: Complete final thumbnails (5/5)

Fig4.6: Complete final thumbnails (pdf)

Final interactive PDF

*After downloading, it is best to open it in Adobe Acrobat

The navigation section did not work when opened with Google Chrome. Probably it's because of the overlapping button functions.

　

Fig4.7-8: test (left: google chrome, right: acrobat)

Fig4.9: buttons

Fig4.10: Final interactive PDF

Final Brand Guideline (jpg)

Fig4.11-53: Final Brand Guideline (jpg)