Brand Corporate Identity / Task 2: Logo
Week 3 - Week 5
Riko Matsuyama 0351470
Brand Corporate Identity / Task 2
Bachelor of Design in creative media
Instructions
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| Fig1.1: logo mark |
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| Fig1.2: combining |
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| Fig1.3: emblem |
Term: Mark
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| Fig1.4: mark |
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| Fig2.1: collect 28 logos |
Final Submission of Task 2A
1> Your career/business
1. Dessert cafe
2. Tea master, tea shop
3. Travel agency
2> What service(s) / product(s) are you providing?
1. Parfait, shaved ice, cake, donut, etc. store
2. Tea shop
3. Support for customer travel
3> How do you differentiate yourself from others? (uniqueness of career)
1. Create unique and exciting (but delicious) pastries.
2. Lots of customization, teas from various countries
3. For a comfortable trip.
4> Who will be interested with your product(s) or service(s)?
1. Someone who likes sweets, the young generation, girls
2. Someone who likes tea, all generations? (I have an image of elderly people preferring tea）
3. Travellers or tourists
5> Name & Rationale
1. Fruits Park(cuz there are so many fruits in parfait & shaved ice), Happiness(I feel happy when I eat this), Blissful bites or time ( Same as happiness, but the name of happiness is simple to change the word and I need to decide bites or time. Bites has potential.)
2. Cha Cha Cha(sounds good), cha means tea. I think it has an impact.
3. The Unknown World (Meaning that even if tourists and travelers have visited a place once, my brand can convey a new attraction）
Final decision: ”Blissful Bites”
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| Fig3.1: mindmap, brand name |
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| Fig3.2: mindmap, business |
Week 3
I came up with 20 websites for my own brand and sketched them out. I then received feedback from my classmates and Ms. Lilian.
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| Fig4.1: references |
My brand is aimed at the younger generation that likes desserts, so I tend to use cute illustrations and pop fonts.
Week 4
Based on last week's feedback, I created 25 sketches. Some remain the same, and some have been changed. The first sketch had the brand name on everything. There are only wordmark logos. So I created a new logo mark.
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| Fig5.1: week 4 sketch |
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| Fig5.2: combine mouth and bear |
In the week 5 class, I received feedback from Ms. Lilian. She mentioned you need to remove the mouth because it looks like the bear is holding a mirror. Since it is a polar bear, I think just a scarf will suffice.
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| Fig5.3: digitalization of mark sketch |
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| Fig6.1: bear face |
First, I found our favorite face and finalized my decision. Then I adjusted it using the guide. Fig6.4 is the final outcome.
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| Fig6.3: face options, guide |
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Fig6.2: use guides
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| Fig6.4: final face outcome |
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| Fig6.5: parts size |
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| Fig6.6: font positioning and logo shape options |
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| Fig7.1: with body, without body |
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| Fig7.2: fonts |
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| Fig7.3: color dicision |
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| Fig7.4: color pallete |
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| Fig7.7: gif, png files |
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| Fig7.8: aftereffects |
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| Fig8.1: logo in BW (11.5.23) |
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| Fig8.2: reverse (11.5.23) |
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| Fig8.3: color (11.5.23) |
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| Fig8.4: space rationalization (11.5.23) |
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| Fig8.5: clearspace (11.5.23) |
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| Fig8.6: strapline (11.5.23) |
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| Fig8.7: rational (11.5.23) |
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| Fig8.8: min. size (11.5.23) |
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| Fig8.9: primary & secondary color (11.5.23) |
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| Fig8.10: font (11.5.23) |
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| Fig8.11: pattern 1(12.5.23) |
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| Fig8.12: pattern 2 (12.5.23) |
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| Fig8.13: pattern 3 (12.5.23) |
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| Fig8.14: pattern 4 (12.5.23) |
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| Fig8.15: pattern 5 (12.5.23) |
Feedback
Week 2
Bites have more impact than time. Business mind maps need to be considered as well. Mind maps can go off-topic. It helps with ideas.
Week 3
The word "bites" is in there, but the illustration with the teeth showing seems a bit aggressive. There are lots of fonts and marks that could be combined.
Week 4
The idea of a bear, B & ice cream, mouth, and cake is a good idea. Whether you want to go with the cute type or if you want to choose the mouth and express the name of the brand in the logo. What I would like to do. Combine the bear and the mouth.
Week 5
Need to remove the mouth because it looks like the bear is holding a mirror. Since it is a polar bear, I think just a scarf will suffice. I'll look for the right font and place it, using a grid. Try different line sizes.
Week 6
The No. 3 typeface is suitable but you can try No.1 and decide, having a body is better. The blue background is okay pink one could be better. Emphasis bear's cheek
Reflections
Experience
In this task, we created our own brand. It was especially difficult to make 25 sketches. At first, I only came up with about 10 ideas, so I had to search for lots of references. Creating the logo was fun. It was hard to use the grid well. However, I feel that using grids improved the quality of the logo. Fonts exist too many to count, so finding the right one was hard but fun.
Observation
It was interesting to see the work of classmates. It was amazing that so many different meanings were included in one mark. It was fun to see other logo ideas for the same brand.
Findings
As Mr. Lilian mentioned, I realized the importance of mind mapping. When creating a logo, I needed to consider many things such as purpose, target, and features. In those processes, mind maps helped me a lot. The logo analysis in task 2a also gave me a new insight into the meaning of logos that I am used to seeing. I also looked into logo evaluation and found many brands that have undergone major changes. I thought it was wonderful that people created such memorable logos with many meanings and messages.
Further reading
What is Brand Identity and How to Create One to Elevate Your Business (2022)
What inspired you to start your business? What do you want to achieve? What can you offer your community? Your brand’s story is the linchpin of building an authentic narrative that resonates with your audience.
Creating a website is an essential part of owning a business. An online location for audiences to find more information about your brand, your website underscores your brand identity using attractive design and informative text.
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