Brand Corporate Identity / Task 3
Week 7 -
Riko Matsuyama 0351470
Brand Corporate Identity / Task 3
Bachelor of Design in creative media
Instructions
Week 7
Brand Positioning Slide
Brand Positioning Slide (pdf)
Week 8 - Week 10
Application start
1) Logo Applications
o Business Card
o Letter Head (& continuation sheet)
o Envelope
o Invoice
2) Collateral
o Four appropriate collateral of your choosing
3) Digital Presence (Website UI, social media, etc.)
4) Environmental graphics and simulations
Logo applications
Stationary
At first, I add some snow illustrations, because this is a polar bear and
my dessert cafe's main product is ice cream. I thought snow was
suitable.
 |
| Fig1.1: process |
But snow elements look messy, so I made a 'B' and circle patterns. the
circle comes from the polar bear's cheek.
 |
| Fig1.2: process |
1st attempt:
 |
| Fig1.3: first attempt |
Some options for letterhead's back:
 |
| Fig1.4: cover |
I had 2 ideas, a circle pattern, and a B pattern. A B pattern has a sense
of unity, so I created all stationery with a B pattern.
 |
| Fig1.5: invoice |
2nd attempt:
 |
| Fig1.6: 2nd attempt |
In week 9, I received some feedback from Ms. Lilian, and based on that, I
made my design again. I picked up simple ones, not with patterns.
 |
| Fig1.7: process, stationary |
Using dummy text, I tested it out with my letterhead.
 |
| Fig1.8: test |
3rd attempt:
 |
| Fig1.9: 3rd attempt |
In week 10, I received feedback about business cards, the right one is
better. And add marks and need to change the layout a bit.
 |
| Fig1.10: business card |
Collateral
Tumbler & dessert box
In week 9 feedback, for Tumbler, I created it with a changed shape logo,
ms. Lilian mentioned that do not change the original logo shape. And right
below the box is okay but others, need to use my logo color, not secondary
color. And need to think about the ice box design again.
 |
| Fig2.1: 1st attempt |
Using the circle element was very difficult to mock up.
 |
| Fig2.2: mockup |
 |
| Fig2.3: mockup |
Paper bag
1st attempt:
 |
| Fig3.1: 1st attempt |
I thought 1 st attempt is not so good, and I received feedback, you can
use a white paper bag or something and put a logo with color, not a
brown color logo like this. And do not use the upper one element. Also,
again, the original logo was not used.
 |
| Fig3.2: process |
Loyalty card
I created some ideas based on references. Ms. Lilian mentioned the below
2 ideas are too complicated. For the front side, just putting a logo is
fine. And prefer the white background + dark blue color bear logo.
 |
| Fig4.1: royalty card, ideas |
Digital presence
Instagram
First, I found some dessert illustrations from Freepic. And I
hollowed them out with Photoshop. I thought using these illustrations, I
can express a sense of unity.
 |
| Fig5.1: photoshop, cut |
 |
| Fig5.2: process, Instagram post |
After deciding on the background color and layout, I added some phrases
and shape elements. I was careful not to cover the colors and layout on
the top, bottom, left, and right.
1st attempt:
 |
| Fig5.3: 1st attempt |
 |
| Fig5.4: post |
After creating 1st attempt, this brand is 'blissful bites' but they
don't look delicious. So I tried to find some real images of dessert.
And it's so hard for customers if there are only dessert illustrations,
not images.
2nd attempt:
 |
| Fig5.5: 2nd attempt |
 |
| Fig5.6: post |
In the week 10 class, I received feedback, if you want to go with the
second idea, it's ok but you can combine both because only the images,
it looks complicated.
So I decided to combine the idea 1 and 2, and only use primary color for
idea 1. There are so many secondary colors.
Websites
I did the same things as the Instagram post. At first, I created it by
using illustrations. And I changed to actual images based on the same
reason.
 |
| Fig5.7: 2 ideas of website |
After feedback, I combined both ideas same as Instagram posts.
Environmental graphics and simulations
I used not original logo again, so I changed it.
○
 |
| Fig6.1: ok |
✖️
 |
| Fig6.2: changed logo |
This is my poster idea at first. For the right one, ms. Lilian said
there is no brand identity because using secondary color and there is no
information about your brand. So I redesigned the right poster.
 |
| Fig6.3: process of poster |
2nd attempt:
 |
| Fig6.4: 2nd attempt |
After the week 10 class, I decided to use primary colors only. And add the
brand logo on the top. It was hard to think about the font and background
color balance.
3rd attempt:
 |
| Fig6.5: 3rd attempt |
Final submission
Positioning slide
Positioning slide (pdf)
Application slide
Application slide (pdf)
1. Logo applications
 |
| Fig6.1: logo applications |
 |
| Fig6.2: logo applications |
 |
| Fig6.3: letterhead |
 |
| Fig6.3: letterhead |
 |
| Fig6.4: invoice |
 |
| Fig6.5: business card |
Fig6.6-7: letterhead
Fig6.7-8: letterhead
Fig6.9-10: businesscard
 |
| Fig6.11: envelop |
 |
| Fig6.12: envelop |
 |
| Fig7.1: collateral 1 |
 |
| Fig7.2: collateral 1 |
 |
| Fig7.3: collateral 2 |
 |
| Fig7.4: collateral 2 |
 |
| Fig7.5: collateral 2 |
 |
| Fig7.6: collateral 2 |
 |
| Fig7.7: collateral 3 |
 |
| Fig7.8: collateral 4 |
 |
| Fig7.9: collateral 4 |
 |
| Fig7.10: collateral 4 |
3. Digital presence
Fig8.1-2: digital presence, Instagram
 |
| Fig8.3: digital presence, Instagram |
 |
| Fig8.4: digital presence, website |
 |
| Fig8.5: digital presence |
 |
| Fig8.6: digital presence |
 |
| Fig8.7: digital presence |
 |
| Fig8.8: digital presence |
 |
| Fig9.1: Environmental graphics, simulations |
 |
| Fig9.2: Environmental graphics, simulations |
 |
| Fig9.3: Environmental graphics, simulations |
 |
| Fig9.4: Environmental graphics, simulations |
 |
| Fig9.5: Environmental graphics, simulations |
 |
| Fig9.6: Environmental graphics, simulations |
 |
| Fig9.7: Environmental graphics, simulations |
 |
| Fig9.8: Environmental graphics, simulations |
Week 7
- target audience: more detail
- brand value ok but add a description
- USP: complicated. more summarize
- positioning: it's not talking about positioning. it mentioned
other things. Research this meaning.
- add website or IG, digital presence references
- paper bag: it feels like you want to add more typography, not
illustration
- all references: add a short description of the idea
Week 9
- don't forget to put progress in the drive
- think about continuous letters and try to type
- don't change the original logo
- business card back, no need to put logo just font and ppl name?
- use logo color not use secondary color
- ice box: change the color and box top just put blue and put the
logo
- paper box: white box u can use, the logo is big
- ice poster is fine
- space is important
- donuts poster: there is no brand identity, use logo color. put brand
font below
Week 10
- big poster: put the logo on the top & use the original color
- donuts poster also
- combine illustrations & images
- if only images, it is a bit strong and crowded
- website's first area, using an illustration is better
- ice bar, using the image is better
Comments
Post a Comment