Week 1 - Week 14
Riko Matsuyama 0351470
Design Exploration
Bachelor of Design in Creative Media
Instructions
Project Outputs
Research How you arrived at your solution; key insights from your
research; a convincing rationale for your focus and design
decisions.
Design and technical execution
The design output should be presented in a compelling form of
communication platform to deliver the idea of the goal to the audience as
effectively as it is interesting.
Project Brief
Create a “playful” design output or
prototype that is shaped by current design trends and emerging creative
technology.
Think of creating design and content that intrigues, creates awareness,
educates your audience, and triggers a reaction.
Think of designs that reflect a playful experience for the audience to
encounter through your output/artwork/prototype.
Start by researching an area of interest and identifying your
audience.
What are their wants, needs, expectations, and capabilities?
What playful design approaches and concepts are most likely to engage
their attention?
I chose the topic of Life on Land
Plant life provides 80 percent of the human diet, and we rely on
agriculture as an important economic resource.
Forests cover 30 percent of the Earth’s surface, provide vital habitats
for millions of species, and are important sources of clean air and water,
as well as being crucial for combating climate change.
Every year,
13 million hectares of forests are lost, while the persistent degradation of
drylands has led to the desertification of 3.6 billion hectares, disproportionately affecting poor communities.
While 15 percent of land is protected, biodiversity is still at
risk.
Nearly 7,000 species of animals and
plants have been illegally traded.
-
1.6 billion people depend on forests for their livelihoods
-
forests are home to more than 80% of all terrestrial spaces of animals,
plants and insects
-
2.6 billion people depend directly on agriculture for a living
-
nature-based climate solutions can contribute about a third of CO2
reductions by 2030
-
mountain regions provide 60-80 % of the earth's freshwater
Week 4
New idea
Appeal with eye-catching designs that have a visual impact.
〇〇 campaign.
The idea of campaign names:
Save Species, Secure Futures
Protecting Wildlife, Preserving Our Planet
Together for Endangered Species
Inspiring Action, Saving Habitats
From Awareness to Action
Wildlife Guardians
Look at this!
Defending Earth's Treasures
Biodiversity Matters
Small Actions, Big Impact
Let's Save Our Wildlife
Main Focus: Campaign poster with additional merchandise.
What the contents of the poster:
Catch copy (campaign logo) : xxx
Animal Illustration: Centered illustration of a specific endangered species.
Information: Brief descriptions or facts about the species and its habitat to educate and engage the audience.
Background Design: Left half depicts a lively, natural environment; right half shows a destroyed environment,
>>> utilizing bright and contrasting colors for a playful yet impactful design.
A device that allows them to hear animal noises and habitat sounds when they approach the poster. ‘Listen to their voices’
Week 5
A new rough sketch of the layout
- I chose colors because bright, colorful colors have a strong visual impact and naturally catch people's attention.
- Dark colors and pessimistic designs can make people feel helpless. bright colors were thought to create hope and positive emotions.
- I chose the picture-book art style because it is familiar and warm.
- This too is easily accepted by children and adults of all ages.
- This art style could softly convey a harsh reality.
- While it has a serious message, it can be presented in a visually soft and acceptable way
Then I searched for suitable typefaces for the campaign logos (?) I just
picked up "Look at This" and "Save Species, Secure Futures". And put with
animal illustrations.
Body copy typefaces
Week 6 - Week 7
I changed some of my ideas. My new idea is To frame the upper half of
the animal's body instead of capturing its entire body. It is easy to see from
a distance. It has more impact.
I asked how to decide on animals, and Ms. Anis said to choose three
animals from the list. It should be something easy to draw, like an
orangutan or jaguar. cuz I'm not good at drawing.
Background design idea: The left half depicts a lively, natural
environment; the right half shows a destroyed environment. miss said I
also apply it to animal faces, cut hair, and separate >> Half
of the time they are healthy and lively, and half of the time they are
sad and look after they have been destroyed.
Use the same color > Reduce contrast or something else
With color
Proposal slide:
Week 8
After drawing the sketch of the background, I put SDGs (cold) color
but it looked a bit weird so I found other color palettes that feel
like tropical rainforest.
I created another version of the background
created background, but if I put an animal illustration, it is hard
to see
I removed the background illustration line but still not, invisible.
Then I added some white space in layout. It looks better
I placed the torn paper element. Insert this between the background
and the animal, It will serve to make it more visible.
Week 10
I got some feedback from Miss. I tried to put some information and
think about the poster layout, but I have so much info and it looks
messy now. And I cannot put all the info into it.
I changed the "look" color and added eyes. After I got feedback, I
made it more summarized (sentences) and cut animals (down part). She
mentioned the BG color.
As it is now, it is hard to distinguish between animal and BG
colors. I faded the animal and background on the left.
Week 10
Changed layout
Font choice
I tried some logo options, And completed three versions of the
poster layout ( three animals)
I finalized the campaign logo, and I used these two typefaces.
I have included an illustration of an eye in the word LOOK.
In this way, the identity of the campaign was expressed in
the logo. I wanted to emphasize the LOOK in particular, so
we made the color red.
Week 11
The new version poster applied a new logo
I started to create additional merchandise, and at first, I found
mockups.
applied to them.
I put almost the same layout into the postcard, but I reduced
descriptions cuz if I put them into a postcard, it looks messy.
Week 12
I created a new version of the poster, it placed the logo in a big
size. Also, I tried to remove the background and checked how it
looked like, and it was fine.
I added an outline into logo and animal name, easy to see and read.
Week 13
We have submitted TISDC this week, and I created additional
showcases. I want to make it impactful (this campaign), so I was
concerned about it before creating it.
I also created another visual showcase. I imaged like, these
showcases are inside the zoo or some related space.
Week 14
Final presentation slide
Feedback
Week 4
Life on land is such a broad topic, I need to decide which
categories/focus on
ex) north and south polar bears, birds, tiger
awareness campaign/brand/product/card
Week 5
Provide a rationale for why you chose that particular art style?
Relate back to perhaps your target audience. or why the choice of such bright colors despite the grimness of the topic?
Week 6
Animals>> Half of the time they are healthy and lively, and
half of the time they are sad and look after they have been
destroyed.
Divide animals into halves as well as backgrounds.
Half of the animals with antlers have thin antlers, etc.
Give a reason for each additional product, and why you chose it.
Eco bags are not appropriate unless it is an eco campaign. Stickers,
for example, are small and easy for users to handle
Choose about three animals
Something easy to draw, like an orangutan or jaguar.
Draw another new sketch.
Use the same color > Reduce contrast or something else.
”Look at" or "Look at this" is better.
Week 7
a good one is right, a bad one is left (background)
phone case is don't have time, or search others
Week 10
take care of the poster margin
change the line color, to a lighter or brown color
color > make it more difference between animal and bg, now looks like
same,
add white highlight in animal eyes
Slightly reduce the background color
BG black is a bit strong now
so much info
put it in two columns
people won't read it all (info)
think about the information flow in the poster, infographic poster
more summarize
Jaguar> refer to cat face
Hair standing up, ears missing
Reflections
It was very important to choose SDG and what kind of project to come up with based on it, and it was the first difficult task. SDG is basically a serious problem, but I was very worried about how to take it from there to a PLAYFUL design. Also, it was a free concept that could be anything as long as it was in line with each major, so that was another difficult point for me.
However, once the idea of a campaign was decided, it was relatively easy to move forward. I am not good at drawing, so I solved that problem by inverting the faces of the animals. Color placement and logo creation were also difficult, but I think I spent the most time thinking about the layout of the main poster. It didn't fit well, and after looking at many reference images, I found one very good reference image, which helped me solve the layout problem.
There was a lot of freedom in this module, freedom sounds easy, but it wasn't, and in some ways, it was very hard. It was a great experience because I had to make all the decisions on how the process was going and how to manage the schedule. I hope to make use of these in the future
.png)
Comments
Post a Comment