Collaborative Design Practice / Task 3: Produce rapid prototypes, test and iterative designs

Week 5 - Week 6

Riko Matsuyama 0351470 

Collaborative Design Practice / Task 2: Brainstorming to ideate a solution for the problem statement

Bachelor of Design in Creative Media

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Instructions

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Task 2: Produce rapid prototypes, test, and iterative designs

Week 6

meeting with group

- Continuous, use main 1 mascot

- For Lid, two patterns, with a mascot or image

- Continuous

- Minimum design

The left one will be used as the main mascot for the packaging

These are references to continuous illustration, making it simple

Voting

There are packaging drafts. Business school students mentioned base color is blue and white. At first, I created blue background packaging but it was not really good it did not look like delicious ice cream, and hard to see words. Also, I put an outline but when I removed it, it looked better. So I created a white background + without a line version.

After that, I received the mascot ai file so I applied them, I also tried three flavor versions. 

Week 7

we asked some questions to tbs, and then the group leader met with them, we received answers and some requests, changing points & parts. All ingredient lists are finalized, except for Raspberry Basil (they need to substitute egg in their recipe) No Halal mark is required yet, use “Pork-free” as a placeholder.

There are some requests and suggestions for packaging:

Based on that, we decided to put the oat milk ice cream mascot in front of the packaging, so we will not use a flavor mascot for packaging. Then I changed the packaging design. I also used Jiayee's mascot AI files for the final one.

We had a meeting with TBS students. Based on the TBS student's request, we created one more pattern of packaging.

Jiayee created a new layout based on the upper sketch image. They preferred this layout. Because they said it looks like Haagen-Dazs.

Also, I tried to find a good background color other than white, but it was a bit hard to find a good combination between the background and flavor color. I used white, light cream colors, and gradient colors for the background.

Based on references, I added nutrition facts, an ingredients list, a non-pork mark, a phrase that explains flavor, a flavor mascot, a QR code, and a social media account.

Meeting with the group:

I will create a new logo, using font relate and oat. And have to do continuous illustration. I didn't come up with good ideas so we found some references. And have to keep it simple.

We decided on a slogan.

Sketch of logo, I will follow the top one.

I created three patterns

And applied to packaging, how it looks like

And then I asked group members to vote. Our final decision is idea 3.

Week 8

Packaging size: W - 226.08 mm H - 57 mm

After receiving the Ai file, I started to create the final packaging, I needed to add benefits, marks, a nutrition list, an ingredient list, a description of the product, etc. The upper image is a sample from TBS students.

Created some marks based on the mood board.

It was hard to put a lot of information into limited space since this is ice cream cup packaging.

After that, I added plant-based marks, recycling, and barcode. The below image is the final layout except for continuous illustration.

Ice cream cup lid design. I just changed the flavor name.

Continuous illustration:

Since we don't have time, we don't have enough space for packaging, and we have to make it simple. I have another idea but it could be clearer, so based on Jiayee's opinion, I created a continuous illustration of empty space.

Flavor mascots are catching oats.

I added flavor color to the oats. I tried to make it a simple layout. It was a bit difficult to think about the layout of it.

After that, I got a new ingredients list from TBS students so I added them. And three flavor names were changed. 

Week 10

In week 10, we did a presentation and I received feedback that the oat illustration was too realistic, so created two patterns based on that.  One is to keep the structure the same and only change the shape of the oat. I made it simpler. 

Next pattern, I changed the layout and made the oat illustration rounded.

This is the mock-up store that uses actual products. I could not go there because I have class, but I would like to try someday.

Final packaging: 

Mockup:

Product Showcase:

Final Presentation slide：

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Reflections

EXPERIENCE

I gained very valuable experience through this task. It was a great experience to communicate with actual clients and to form groups with other prior students and work together on the task. I was the only graphics student and was a bit nervous at first because there were many tasks related to graphics content, but Jiayee helped me in many ways. I hope to use my experience here for future internships and future modules.

Observation

I enjoyed listening to the other groups' presentations. I still thought that the art direction, which is the very first decision, is very important. I thought it was great that both the roti group and the bamboo water bottle group came up with ideas that were well-aed with a lot of thought.

Findings

We looked for many reference images in creating the package. It was especially difficult to think about the nutritional list, the characteristics of the product, and how to place the many marks sno... There were also many different types of ice cream cup layouts. I found a reference to a package that incorporated the branding of that brand in that area as well, which I thought was very nice.