Packaging and Merchandising Design / Final Project

June 19, 2023

Packaging and Merchandising Design / Final Project

Week 11 - Week 14

Riko Matsuyama 0351470

Packaging and Merchandising Design / Final Project

Bachelor of Design in creative media

Instructions

Week 10

Project 2 attempt (presentation):

Fig1.1-2: Project 2 attempt

Fig1.3: mock-up, front

Fig1.4: mock-up, back

Feedback: It does not need to be ziplock as it is frozen food. Note the back side. There are two identical ones.

Based on feedback, I changed my design.

Week 11

Fourth attempt:

Fig2.1-2: fourth attempt

Fig2.3: mock-up, front

Fig2.4: mock-up, back

Week 13

Final Project:

In this project, students will be required to
create FIVE (5) merchandise items including a POP Display based on Project 2.

Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's
visual elements and aesthetics. You must develop five merchandise
concepts that reflect the brand and packaging design. These concepts should
be original and aligned with the brand's message and target audience.

5 merchandise references:

- Banner

- Tote bag

- Button badge

- Pop-up store

- T-shirt

Fig2.5: references

Also during the week, science students updated me with their final information. Based on them, I decided on my final design. I need to change the product name, so it was a little bit of hard work.

Progress:

Fig2.6: process 1

Fig2.6: process 2

Fig2.7: process 3

Final attempt:

Fig2.8-9: final attempt

Fig2.10: mock-up, front

Fig2.11: mock-up, back

During create final packaging design, I proceeded with five merchandise designs. I chose a t-shirt, tote bag, pop-up store, button badge, and banner. Creating mock-ups is not difficult but I took time to find original mock-up images.