Design Research Methodology / Primary date

Week8 - week11 18/10/22 - 

Riko Matsuyama 0351470

Design Research Methodology / Primary date

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Instruction

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What is research methodology?

A good methodology needs to be well justified - why did u choose this?

Convenience, cost and resource, limitations are common justifications.

Mixed method involves using both quantitive and quantitative date.

A positivist philosophy often involves quantitative date and analysis.

An interpretivist philosophy often involves a qualitative approach. 

Quantitative research, analyzes data on the actual conditions, awareness, and evaluations of survey targets collected through questionnaires as numerical values. This allows us, for example, to see market trends in terms of quantitative data such as the recognition rate, purchase intention rate, purchase experience rate, and repeat purchase rate for a certain brand. Here we ask, "What percentage or percent of people know about it?" and "What percentage or percent of people felt that way?" are important.

On the other hand, "qualitative research" explores the process leading up to the purchase of products and services, the history leading up to loyal users, and the underlying facts and evaluations, such as the manifest and latent consciousness, motivations, and causal relationships, which cannot be measured by numerical values, through the real voices of survey targets and the behaviors actually observed, collected through interviews and other methods. The research is intended to clarify the structure of consciousness by exploring and extracting the consciousness, motives, and causal relationships that lie behind facts and evaluations.

What is sampling?

Population: every possible person that is relevant to your research.

Sampling strategy is simply about how you slice the cake.

It' essential to understand the limitations of your sampling approach.

What are the most common date collection method?

Common collection methods: interviews, focus groups and surveys.

Your methodology has to align with our research questions and aim.

What is date analysis?

Your analysis method need to directly connect to your research question.The starting point for any qualitative analysis is reading, listening, digesting.

Never undertake inferential statistics without an in-depth review of descriptives.

Use descriptive stats to sense check your sample's representativeness.

How to choose your research methodology?

Exploratory research will often use a qualitative methodology.

Think about the practical limitations you will face when collecting date.

Field of Creative Research Methods - four broad categories:

• Arts-based research – e.g. visual arts, performance arts, textile arts

• Research using technology – e.g. social media, apps, computer/video games

• Mixed methods research traditionally qual+quant, but also quant+quant and qual+qual

• Transformative research frameworks e.g. participatory research, feminist research, decolonizing methodologies, activist research

Collecting Primary Data Using Questionnaires

– Quantitative Research

Questionnaire is a general term to include all methods of data collection in which each person is asked to respond to the same set of questions in a predetermined order.

Collecting Primary Data Using Interviews 

– Qualitative Research

Interviews are used to collect data from a small group of subjects on a broad range of topics. You can use structured or unstructured interviews. Structured interviews are comparable to a questionnaire, with the same questions in the same order for each subject and with multiple choice answers.

Collecting Primary Data Using Focus groups

– Qualitative Research

Focus groups are a data collection method. Data is collected through a semi structured group interview process. Focus groups are moderated by a group lead er. Focus groups are generally used to collect data on a specific topic.

Collecting Primary Data Using Observational Studies 

– Qualitative Research

Observational data is a valuable form of research that can give researchers information that goes beyond numbers and statistics. In general, observation is a systematic way to collect data by observing people in natural situations or settings. In creative media, observational study may involves, watching video, animation, film and others.

Assignment 3: Primary data

Feedback

Week 9

Why is a survey suitable, do justify, it's reaches out the public. / Population means who other main users of websites, first thing you must decide type of website, after this you justify method, and instrument, what kind of website are you studying, who is target population. / About 'how will you collect data', this is not just from your thoughts, you tend to write from your own opinion but your opinion must be informed, including your personal opinion, it's not helpful to academic research. / Some survey quotations are not related your RO. / should start your survey by introducing what is UD, and what term means in the form, show visuals. / important: have to justify why do you ask that question what do you want to know how is related to your RO.

Week10

Justify why you ask for the age when you submit, you need to inform justification / Be careful site> website / no.4 > you can ask them from the list below, which is the most important to them / I have to justify the images used for the questionnaire / These selections of answers are all good or bad, so you need to mix between them. choice the pattern of asking the question is the same answer choices are also the same.

Week11

Make the first sentence (introduction part) a little more detailed, and add your program name, what you are selecting, email address, etc. UD > Universal Design